Full Job Description
Position: Digital Content Strategist
Location: Britton, South Dakota
Company Overview
At TechWorks Inc., a leading technology solutions provider dedicated to delivering innovative digital experiences to our clients, we are on the lookout for a talented and passionate Digital Content Strategist to join our dynamic team in Britton. With a commitment to excellence and creativity, TechWorks Inc. serves a diverse clientele from various sectors, ensuring each digital step they take is informed, engaging, and productive. Our team of trendsetters and innovators is driven by a vision to redefine digital storytelling.
Why Britton?
Britton is a charming small town located in the heart of South Dakota, known for its community spirit, scenic landscapes, and relaxed lifestyle. Joining TechWorks Inc. in Britton means you’ll enjoy both a fulfilling career and a balanced life, surrounded by friendly faces and beautiful nature.
Position Summary
As a Digital Content Strategist at TechWorks Inc., you will play a pivotal role in spearheading our digital marketing initiatives, with a focus on enhancing brand awareness and engagement through compelling content strategies. You will be responsible for developing, implementing, and managing content across various platforms while collaborating with our design, marketing, and customer engagement teams.
Key Responsibilities:
- Create and execute a comprehensive digital content strategy that aligns with the company's business objectives.
- Conduct thorough research and analysis of target audiences to inform content creation and distribution methods.
- Develop high-quality content for various platforms including websites, social media, email marketing, and online ads.
- Manage and optimize content for SEO to improve organic rankings and visibility.
- Collaborate with cross-functional teams including SEO specialists, graphic designers, and product managers to create cohesive and compelling campaigns.
- Monitor, analyze, and report on content performance using analytics tools to refine strategies and enhance user engagement.
- Stay current with industry trends and best practices in digital content and marketing.
- Develop and maintain a content calendar to ensure timely and relevant messaging.
- Assist in managing the content budget while working to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in content strategy or digital marketing, preferably in a technology-focused environment.
- Proven track record of developing successful content strategies and campaigns.
- Strong analytical skills with expertise in tools such as Google Analytics, SEMrush, or similar.
- Exceptional writing, editing, and storytelling abilities with a keen eye for detail.
- Familiarity with SEO best practices and content management systems.
- A collaborative mindset with the ability to work effectively in a team-oriented environment.
- Proficient in project management tools and techniques, with the capability to manage multiple projects simultaneously.
What We Offer:
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Flexible work hours with remote working options available.
- Generous paid time off (PTO) and holiday leave.
- Professional development opportunities and continuous learning initiatives.
- Access to company-sponsored events and community involvement opportunities.
Application Process
If you are a creative thinker and passionate about driving success through strategic content, we want to hear from you! Please submit your resume, a cover letter detailing your experience and how you can contribute to our team, along with a portfolio of previous work showcasing your skills as a Digital Content Strategist.
Become Part of Our Vision
At TechWorks Inc., we believe that innovation stems from a diverse workforce. We embrace and celebrate diversity, striving for a dynamic workplace that mirrors the world we serve. Join us in crafting digital narratives that leave a lasting impact!
Important Note
TechWorks Inc. is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply. All employment decisions are made based on qualifications, merit, and business needs, irrespective of race, color, religion, gender, sexual orientation, age, disability, and other characteristics protected by law.